Fact: Gripping writing makes children (and adults) read books
You know what is coming next don't you?
A study finds that Harry Potter books have a positive impact on children's reading habit, which in turn improves their concentration and academic performance. Go read here and here.
The Harry Potter study found that the average age at which readers pick up Harry Potter is 9, and many older children will read and re-read the books as they get older.
This good news follows the findings from Yankelovich’s The Kids and Family Reading Report, released in June, which found that after the age of 8, the number of kids who read for fun significantly drops.
“Harry Potter has become part of our culture, and what it has done so magically is to prove that even in the digital age, well-written books are and will remain a great source of enjoyment and enrichment for adult and young readers,” says Lisa Holton, president of Scholastic Book Fairs and Trade Publishing, in a release today.
So, what will happen after the seventh and final Harry Potter book comes out? Half of the readers surveyed say they will look for a new series (wannabe-bestselling authors take note!) and 27 percent say they will read whatever Rowling publishes next.
3 comments:
Hmmm, is it a case of a well written book or a well marketed phenomenon?
I think it is a combination of both. No matter how much of interest marketing creates, you need a good product to sustain customer loyalty. If the writing were downright "pedestrian", I don't think Rowling could have sustained it. She is a very good storyteller imho.
L,
I think it'd be great if write first about how well-written the HP series is, before providing another link; because I'm sick of hearing the "marketing" word umpteen times in this context!
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