I found Kaps' analysis on Indian online bookstores interesting. Never realized that there was an online store for Prakash books. Plus it will be interesting to see if Sambhar Mafia readers do provide links to unheard of online booksellers. I have had a rather disappointing online book shopping time on the Indian sites.
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I think Fabmall, Indiatimes, Rediff and Landmark have the highest recall value among online shoppers. The total mkt size of online shopping sites is still quite small (Rs. 150 crore). this figure includes all items like books, CD's, gifts (literally everything with a sifymall / indiatimes/ rediff / fabmall would sell). As the market grows in size, we can see more competition, better prices and improved service.
Posted by
Kaps |
8:27 PM, April 03, 2006